Online Marketing

What is Online Marketing?

Web Marketing is application of Internet and related innovations to accomplish the organization's marketing goals.

Web Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a service or product, supply info to potential customers and to reach various geographical regions and specific niche markets.

CLIENT centered marketing is the key for success of any company. Focusing on customer wants and needs will help a business to please really to thrill its consumers better and efficiently. Building close relationships and maintaining existing consumers is extremely essential because getting a brand-new customer is expensive than keeping the existing customer.
Web marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is really important.

Online Marketing Tools

Online Search Engine Marketing

Since 85% of Internet surfers use search engines to discover new websites, browse Engine marketing is crucial. Research reports reveal that most of online purchases originate from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

E-mail Marketing

Email marketing can be utilized to drive sales, supply consumer service and to construct close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the outcomes can be quickly determined. If we are to lease an E-mail list from an outdoors source the reaction rates will be around 1 %.

Affiliate Marketing

This is called the profits sharing service design. Affiliate marketing is one website (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Because you pay only for performance, affiliate marketing is risk free and cost efficient advertising. Affiliate marketing makes it possible for services to reach niche markets in a more expense effective way.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfactory banner advertising still thinks about as a reliable branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be utilized to spread the word about your business among the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of information about brand-new sites. Hotmail is among the first examples of Viral Marketing.

Publicity

Publicity is about creating awareness, constructing trust and trustworthiness. Online press release distribution plays the main role in this.

Search Engine marketing is important due to the fact that 85% of Internet web surfers utilize search engines to find brand-new sites. Email marketing can be utilized to drive sales, supply consumer service and to build close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the results can be easily measured. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of info about brand-new websites.